Monthly Archives: January 2014


partneringSome words change meaning depending on the kind of business you’re in. In the software business, development is software engineering. In the nonprofit world, it’s fundraising. In real estate…well, it’s something else. Continue reading development

Video’s the Thing

If you’re not using video to the max, you may not be doing any marketing at all to speak of. Get with it. Explore your inner Fellini or Ken Burns. Video ups web page stickiness a ton.

15 Stats You Need to Know About Vine and Instagram Video.

A really good How-To video on video marketing…take it away, Tom!….


the_viewA new year. New hopes for better business conditions. But the future may look a little fuzzy. Time to step back and re-think where you’re headed. Are you ready to take advantage of whatever opportunities are bound to come along this year?

Readiness takes planning. You’ll really benefit from taking a little time to go beyond a quick update of your To-Do list and think through some basic planning questions as if you were back at square one.

As you gaze into your personal crystal ball:

  • Does your business or organization still reflect your mission?
  • Do you know as much about your customers as you used to?
  • Are you measuring the right things to stay on track with your success plan?


It’s about seeing. How’s your telescope?

Continue reading vision


word cloud - public relations

It really is all about marketing. Problem is, most everyone seems to have an idea about what marketing is that’s way too narrow. Some think it’s synonymous with selling. Some focus on advertising and promotion. Many in the nonprofit world think marketing is irrelevant altogether. Continue reading relationing?