It’s about seeing. How’s your telescope?


Ever read a vision statement that is actually a mission statement? Like, “We aim to become the world’s leading widgeteer.” This is their self-appointed mission, not a vision. A vision is an image, a word picture, of some future reality that your enterprise will play a role in creating.
Again, a vision is a vision. It’s about seeing, and leading others to see. More on this later.

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