Monthly Archives: June 2014

social media is plural

beeI have a bee in my bonnet about how people are using the term “social media” in spoken and written communications. People who should know better.

The reason I’m bugged is that so many people are already struggling with how to understand and use social media marketing that we marketers ought to be making this easier and not harder so that business people can get on with their new, improved marketing lives.

Social Media Style

social medium: a World Wide Web-based software application that creates a two-way, interactive communication channel between sender and receiver, publisher and reader, seller and prospect, provider and user, etc. Compare with news medium,

social media: the various World Wide Web-based software applications and services used to implement

social media marketing: using the social media to implement typical marketing strategies such as prospect acquisition, customer communications, customer service, advertising and promotions.